Friday, April 03, 2015

Do They Think We're Stupid, Part Two

Have you noticed that marketers and other manipulators claim that negative qualities are actually benefits designed to help you, the consume?

Examples abound.

No, the Nightmare of Perpetual Automatic Charges Is Really a Benefit
"And for your convenience, when you request your free bottle of VitaHysteria, we'll enroll you in our automatic renewal program so that you'll be guaranteed to receive all the vitamins you need."

Irrational? No, We Are Doing This for You
"In order for us to serve you better, you must fill out a new form with every request, even if you are making several requests at the same time."

You Just Don't Understand
Notice: For your protection
No running
No fishing
No campfires
No dogs
No eating
No bicycles
No beach balls
No Frisbees
No loud music
Enjoy Your Beach

You can see that those phrases aimed at you are tipoffs to requirements you won't like:
For your  convenience
To serve you better
For your protection

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